GoHighLevel vs. Hubspot: Which One is Better for Your Business Marketing?

Are you a business owner or entrepreneur in search of software to streamline your business activities and enhance your marketing strategies? Having hands-on experience with both GoHighLevel and HubSpot, we’ve gained valuable insights into these platforms. In this comprehensive assessment, we’ll present you with the essential information to make an informed decision. 

Whether you’re in the midst of choosing between the two or simply seeking guidance, we’re here to help you make the optimal choice for your business. It’s crucial to weigh both the similarities and differences among available options. In this extensive review of GoHighLevel vs HubSpot, we’ll delve into their strengths, weaknesses, features, ease of use, and value for money, aiming to provide you with a well-rounded understanding for an informed decision.

GoHighLevel Overview

GoHighLevel is an all-in-one business management platform designed for marketing agencies and entrepreneurs. Offering a comprehensive suite of tools, it integrates features like CRM, funnel building, appointment scheduling, and email marketing. It streamlines workflows, enhances client communication, and automates marketing processes, empowering users to efficiently manage their businesses. With a user-friendly interface and robust functionality, it’s a versatile solution for those seeking an integrated approach to client relationship management. 

Features and Capabilities of GoHighLevel 

1- Content Creation 

GoHighLevel offers a range of content creation tools, including funnel-building, website, landing page, and blog creation features. The platform provides prebuilt funnel templates for quick setup, with a user-friendly drag-and-drop editing interface for customization. However, the template aesthetics may appear dated, requiring substantial editing. GoHighLevel also includes a course-building feature, enabling the design of unlimited courses, lessons, modules, and membership sites. This feature supports the upload of documents, videos, and audio files to enhance course material.

2- CRM Feature

GoHighLevel’s CRM feature is a powerhouse, allowing users to effortlessly manage unlimited contacts, categorize them with tags, and organize lists for diverse campaigns. Enjoy the flexibility of setting up unlimited calendars for various purposes, automating bookings, and handling payments seamlessly. Smart Pipelines enable the creation of unlimited campaigns with automated lead progression. Engage in direct communication via calls, emails, SMS, WhatsApp, and social media directly from the platform. Automate workflows, ensuring efficiency in repetitive tasks and never missing out on hot leads.

3- Customer Service Tools

GoHighLevel focuses on customer service through SMS and social media messaging, offering direct integrations with Facebook, WhatsApp, and Instagram. Instead of a chatbot tool, the platform provides a versatile chat widget for any webpage, seamlessly transitioning conversations to SMS. Notably, its SMS automation excels with AI-powered chatbots, ensuring prompt responses even without physical presence. This minimizes lead drop-off, as customers consistently receive timely engagement.

4- Sales and Marketing Feature

GoHighLevel is a comprehensive sales and marketing platform equipped with extensive tools for effective campaigns. Its detailed email campaign builder enables the creation of email blasts and series, automating the entire process. A standout feature is its SMS marketing, employing an AI-powered chatbot to guide leads through booking confirmations. This powerful tool enhances overall impact when combined with other marketing methods.

5- Automation Capabilities

GoHighLevel’s sophisticated automation empowers users to automate various tasks, including calendar and pipeline management, as well as multi-channel marketing campaigns. Achieved through the workflow tool, mastering its intricacies may pose a challenge initially, but the efficiency it brings makes it indispensable once mastered.

6- Help and Support

GoHighLevel provides SMS capability, in which you start a chatbot conversation, and it transitions to SMS. Response times, on the other hand, can be extensive, sometimes lasting a day or more. On the plus side, the GoHighLevel team is willing to book Zoom calls, which is very useful for resolving complex issues that are difficult to handle via text.

7- GoHighLevel Pricing

HubSpot Overview

HubSpot is a leading inbound marketing and sales platform, offering a comprehensive suite of tools for businesses across diverse industries. Known for its user-friendly interface, HubSpot integrates customer relationship management (CRM), marketing automation, sales, and customer service functionalities. It empowers users to attract, engage, and delight customers throughout the entire customer journey. It increases sales efficiency and enhances overall customer satisfaction, making it a go-to solution for organizations seeking an integrated and scalable approach to inbound marketing.

HubSpot Features and Capabilities

1- Content Creation

HubSpot offers a comprehensive website-building tool that encompasses the creation of membership areas, blogs, and landing pages. Users can begin by selecting a theme from a variety of free options. Once the theme is installed, users can then choose a page template. The editing process for each template is user-friendly, employing a drag-and-drop interface that proved effective during testing. However, it’s important to note that the theme is not the website itself but rather the overarching style, and the templates are individual pages that users piece together to construct the entire site.

2- CRM Feature

HubSpot’s CRM, while initially promising for its robust features, presented a significant drawback with contact limits. Despite this limitation, HubSpot’s CRM offers comprehensive functionality, including contact management with tags and lists, call tracking, conversation AI for call analysis, deal pipelines for tracking leads, a meeting scheduler, live chat, direct calling, a reporting dashboard, payment processing in multiple currencies, and automation features like predictive lead scoring and forecasting.

3- Customer Service Tools

HubSpot offers a comprehensive suite of customer service tools, featuring a customer portal for support requests and a knowledge base enriched with guides and walkthroughs. The platform facilitates real-time communication through live chat and consolidates conversation channels, including social media. This robust set of features empowers businesses to enhance customer support, streamline communication, and provide a seamless experience across various channels, reinforcing their commitment to customer satisfaction.

4- Sales and Marketing Feature

HubSpot offers a web page-building tool that enables the creation of landing pages, though it lacks a dedicated funnel-building feature. While there are limits on monthly email send and advanced features like automation and A/B testing are reserved for higher-tier plans, the platform allows for the incorporation of data collection forms and paywalls to enhance sales and marketing efforts. This feature facilitates efficient ad management and allows quick identification of top-performing ads, streamlining marketing efforts.

5- Automation Capabilities

HubSpot’s automation primarily focuses on its marketing tools, allowing users to design automated workflows for email and SMS sequences as well as lead follow-ups. These automated processes seamlessly integrate with pipelines, enabling certain aspects to operate on autopilot. However, a notable limitation is that automated emails are restricted to a maximum of 50 contacts at a time, posing a challenge for those aiming to execute extensive marketing campaigns.

6- Help and Support

HubSpot asserts that it provides 24/7 live chat, email, and phone support. While the live chat is generally responsive, our testing revealed that it may not be consistently available around the clock. Depending on the time of day, there were instances when chat agents were unavailable despite the claimed 24/7 support.

7- HubSpot Pricing

Final Thoughts!

We conclude that after a thorough comparison between GoHighLevel and HubSpot, it’s clear that GoHighLevel emerges as the superior marketing tool. Its all-in-one platform seamlessly integrates essential marketing functions, offering a comprehensive solution for businesses of all sizes. With powerful features like CRM, funnel building, and automation, GoHighLevel streamlines marketing efforts effectively. Don’t miss out on the opportunity to elevate your business marketing. Take action now and experience the transformative benefits of GoHighLevel. 

Click below to start your journey towards marketing success!